Marketing leader with ten years in e-commerce, performance and growth. Today I am exploring what an AI-driven marketing function requires, with automation, agents and scalability, through concrete projects that my next employer gets to benefit from.
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Ten years in digital marketing, from e-commerce and performance to the leadership team. A pragmatic operator who both designs the strategy and runs the campaigns.
Today I build in AI where it genuinely helps, not just where it looks impressive. The proof is a series of AI-driven projects, built and tested in production.
Between jobs
Learning all I can about creating an AI-driven marketing function from the ground up, with a focus on automation, scalability and real delivery, and how to build automated workflows for analysis, content, distribution and optimization, where AI agents do not merely assist but independently execute tasks.
MYoroface
Took over a basic digital marketing and sales function, built it up and sat on the management team. Ran the e-commerce hands-on for six years, largely single-handedly: product flows, campaigns and discounts, the full journey from product page to checkout, a platform migration and new web shops in four languages. The store accounted for nearly 90 percent of revenue, web traffic grew by 500 percent and the business reached six markets.
Syn Ögonklinik
Filled an empty booking calendar in three months, quadrupled revenue and built a three-month waiting list. Fully private, with no regional contract.
Sustenta Communication
Coached entrepreneurs in digital marketing and learned the craft in depth through constant hands-on application.
At MYoroface I took over a basic digital marketing function and built it up, sat on the management team and ran the e-commerce that accounted for nearly 90 percent of revenue.
At MYoroface web traffic grew by 500 percent through automation along a complex buying journey.
As marketing and then clinic manager at a private eye clinic I went from an empty booking calendar to a three-month waiting list and quadrupled revenue, entirely through my own marketing.
I have built and documented AI-driven projects across four areas: tracking and analytics, decision support, content and creative production, and automation, built to be production-ready rather than left as isolated proof-of-concepts.
I always start from what needs to be achieved and then look for the tool, never the other way around. That mindset is exactly what the AI era demands.
A Swedish guide to the AI tool landscape, built with a fleet of 25 AI agents. Research agents mapped the tools, price checkers verified every figure against vendor pricing pages, and I did the synthesis and editing. The guide re-runs its own update machinery monthly. It is live. Click around (in Swedish).
A Swedish World Cup portal: today’s matches, tables and an AI morning desk topping it up with daily nuggets. Built with the same AI workflow, running on its own domain.
Roles and assignments where I get to own the whole picture, from strategy to delivery, in an organisation that sees marketing as a business-driving function. Equally happy to help a team bring AI into their work for real.