Marketer with ten years in e-commerce, performance and growth. From running the marketing function single-handedly to leading a team. In my AI lab I am rebuilding the way I work from the ground up, building production-ready systems. My demos on this site give a glimpse of what I can create. My next employer gets all of it.
An AI version of my profile, trained on background, projects and how I think. Perfect for recruiters on the go.
AI answers based on Torbjörn’s CV profile.
Over ten years in digital marketing, from e-commerce, content and performance, to leading a team and sitting on the management team. A pragmatic operator who both draws up the strategy and makes sure it gets done.
Today I am rebuilding the processes together with AI models and showing how through production-like projects.
Own AI lab
In my own AI lab I build systems for marketing and business together with AI. Production-ready automated flows for content, distribution, analysis and optimization. Systems for ticketing and agentic research or prospecting.
Through interactive demos on this site you can try parts of it yourself.
MYoroface
I took over a basic digital marketing and sales function and turned it into the company’s most important sales channel. First single-handedly, then leading a team and with a seat on the management team.
Six years hands-on in the e-commerce, the full journey from product page to checkout. Product flows, campaigns and discounts, a platform migration and new web shops in four languages. The store accounted for nearly 90 percent of revenue, traffic grew by 500 percent and the business reached six markets. Alongside the consumer side I ran email flows, web pages and trade fair material for the consultants working with healthcare providers.
When funding dried up in 2022, e-commerce became the engine that carried the company through the cuts back to balance. A year after I left, the flows I built are still running.
Syn Ögonklinik
I arrived at a clinic with an almost empty booking calendar and filled it in three months. By the time I left, revenue had quadrupled and we had a three-month waiting list. Fully private, with no regional contract.
As clinic manager I took on everything except the medical side. I expanded the premises, recruited new staff and introduced new systems for payroll, point of sale and business accounting.
Sustenta Communication
My own company, taking on assignments and coaching entrepreneurs in digital marketing. This is where I really became a digital marketer, by reading everything I could find and applying it for real at the same time.
At MYoroface I took over a basic digital marketing function and built it up, sat on the management team and ran the e-commerce that accounted for nearly 90 percent of revenue.
At MYoroface web traffic grew by 500 percent through automation along a complex buying journey.
As marketing and then clinic manager at a private eye clinic I went from an empty booking calendar to a three-month waiting list and quadrupled revenue, entirely through my own marketing.
I have built and documented AI-driven projects across four areas: tracking and analytics, decision support, content and creative production, and automation, built to be production-ready rather than left as isolated proof-of-concepts.
I always start from what needs to be achieved and then look for the tool, never the other way around. That mindset is exactly what the AI era demands.
Roles and assignments where I get to own the whole picture, from strategy to delivery, in an organisation that sees marketing as a business-driving function. Equally happy to help a team bring AI into their work for real.
Read more about how we could work together →