2025–Now
Co-founder
SPITAKOLUS AB
Running the company together with my wife Raquel. The company is run with AI as its engine, and we have so far launched two products built with AI. Responsible for product, marketing, tracking and growth.
Head of Marketing · Gothenburg · Operational leader
Torbjörn
Sandblad
Marketing leader with ten years in e-commerce, performance and growth. Today I am co-founder of a company run with AI, and have so far launched two products built with AI.
10+
years in digital marketing
500%
traffic growth at MYoroface
6
countries · international expansion
2
products launched, built with AI
§ Interactive CV · live
Rather ask than read? Chat with my CV.
An AI version of my profile, trained on background, projects and how I think. Perfect for recruiters on the go.
Torbjörn AI
Trained on his CV · answers live
Hi there! I’m the AI that answers questions about Torbjörn, trained on his background, projects and how he thinks as a leader. What would you like to know?
Tone
Quick questions
AI answers based on Torbjörn’s CV profile.
§ 01 · Elevator pitch
In short.
Ten years in digital marketing, from e-commerce and performance to the leadership team. A pragmatic operator who both designs the strategy and runs the campaigns.
Today I build in AI where it genuinely helps, not just where it looks impressive. Two products of my own are the proof.
§ 02 · Experience
The road here.
2019–2025
E-Commerce Manager, then Head of Digital Sales & Marketing
MYOROFACE
Built the digital marketing and sales function and sat on the management team. Ran the e-commerce that accounted for nearly 90 percent of revenue, grew web traffic by 500 percent and took the business to six markets.
2016–2019
Marketing Manager, then Clinic Manager
SYN ÖGONKLINIK
Filled an empty booking calendar in three months, quadrupled revenue and built a three-month waiting list. Fully private, with no regional contract.
2013–2020
Marketing Consultant, own company
SUSTENTA COMMUNICATION
Coached entrepreneurs in digital marketing and learned the craft in depth through constant hands-on application.
§ 03 · Skills & tools
Areas I own.
Performance marketing
Google Ads, Meta Ads, SEO and full-funnel thinking for complex buying journeys.
AI & automation
Claude Code, Cursor and agent workflows to build and connect systems.
Data & tracking
GA4, GTM, server-side tracking, GDPR compliance and dashboards people actually use.
E-commerce & CRO
E-commerce operations, conversion optimisation, marketing automation and CMS from WordPress to WooCommerce.
Growth & strategy
Funnel building, campaign architecture and growth for companies in a growth phase.
Leadership
Management team, teams, budget ownership, KPI steering and hands-on responsibility under pressure.
§ 04 · Selected achievements
Concrete results.
90%
E-commerce share of revenue
Digital marketing function from scratchAt MYoroface I built the digital marketing function at a medtech company, sat on the management team and ran the e-commerce that accounted for nearly 90 percent of revenue.
500%
Traffic growth
From unknown to searchableAt MYoroface web traffic grew by 500 percent through automation along a complex buying journey.
4×
Revenue growth
Built the patient flow from zeroAs marketing and then clinic manager at a private eye clinic I went from an empty booking calendar to a three-month waiting list and quadrupled revenue, entirely through my own marketing.
2
Own product portfolio
Launched Flocken and Nästa HemUnder Spitakolus we have so far launched two products built with AI: Flocken for dog owners and Nästa Hem for private home sales.
⚡ How I work
I always start from what needs to be achieved and then look for the tool, never the other way around. That mindset is exactly what the AI era demands.
§ 05 · What I’m looking for
What’s next.
Roles and assignments where I get to own the whole picture, from strategy to delivery, in an organisation that sees marketing as a business-driving function. Equally happy to help a team bring AI into their work for real.
Head of MarketingHead of Digital MarketingGrowth LeadAI marketing (consulting)