In my own projects I design and build automated workflows for analysis, content, distribution and optimization, where AI agents do not merely assist but independently execute clearly defined tasks. The systems connect data, media and decisions through APIs, agent logic and rule-based flows.

My ten years in digital marketing gain enormous leverage when AI steps into the processes. The technology is already here. Now it comes down to staying curious and daring to try. That is exactly what I do, so I am ready to hit the ground running when I join you.

In the early years I built the digital marketing and sales function from the ground up and worked hands-on myself: responsible for e-commerce and digital sales across six markets, from strategy to daily optimisation. Rebuilt the structure in Google Ads and Meta Ads, established an automated email funnel that became an important new revenue stream, drove the platform migration (CMS/e-commerce) and launched web shops in four new languages.

As the role grew I moved more into leading a team and acting as the client-side lead towards external partners in performance marketing and web, with strategy, prioritisation and requirements work. The role was part of the management team. Drove the development of a scalable growth model with an always-on funnel, automated processes and clear KPIs. From 2024, a strong focus on integrating AI into core workflows to increase speed and quality.

When the company shifted from growth to cost optimisation we adapted quickly. Kept profitability and steady progress despite significantly fewer resources. E-commerce accounted for nearly 90% of revenue.

+200% e-commerce sales · +500% traffic ⚡ Break-even in 4 months

Overall responsibility for the non-medical side of the clinic. Expanded the premises and hired several new staff members. By the time I left, revenue had quadrupled since the start and we had a three-month waiting list, fully private and with no contract with the region.

Implemented new systems (payroll, point of sale and ERP) alongside the integration of an optical operation. Built up structured people processes.

Joined a clinic with a fairly empty booking calendar. Within two to three months the calendar was full. Soon we could also hire, raise prices and specialise the services.

I created these results through Google Ads, SEO, Facebook Ads, a blog and automated email flows. I also produced graphic material, arranged lectures and edited video for YouTube when needed.

My own company, where I took on assignments and coached entrepreneurs. This is above all where I became a digital marketer for real, through professional literature, blogs and podcasts alongside hands-on work in web, ads managers, SaaS tools and organic channels.